Conference Board: 43% of Internet users now in social networks - Business Courier of Cincinnati:

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Of web users, 43 percent use a sociall networkingWeb site, up from 27 percent last year, the nonprofit globao research group said. in its quarterly Consumer Interneft Barometer. The most popular site is used by 78 percent of social network followed byMySpace (42 LinkedIn (17 percent) and (10 The survey tracks abougt 10,000 Internet-equipped households It said seniors age 55 and older are quickly increasinh their use of sociakl networks, up from 6 percent last year to 19 percen this year. Women are more likelg than men touse social-network sites (48 percent versus 38 percent).
The majority of user log on at home, The Conference Boarf said, with a quarter logging on at work, and 10 percenrt connecting through their More than half say they log on at leastf oncea day. ""Online social networks are more than just a fad amont theyounger generation," Lynn Franco, directore of The Conference Board Consumef Research Center, said in a statement Tuesday. "They've become an integral part of our personal andprofessional They’re an effective way to keep in touchu with people, connect with friends and and network with colleagues. "Sociap media will also transform marketing as weknow it.
They’red powerful communication tools, and are becoming an essential part of successfulmarketing strategies." The surveyu said Facebook is equally popular among men and women, whiler women are more likely than men (47 percent versusd 35 percent) to use MySpace and more men than womebn (21 percent versus 15 percent) use LinkedIn. Users of the micro-bloggingv site Twitter say their top reasonsfor "tweeting" are to connec with friends (42 percent), update their status (29 percent), look for news (26 and for work-related reasons (22 percent).